Join Etienne Fang '98, MSEd '99 as she discusses developing strategies to help drive innovation for branding by understanding consumers, categories, and culture. She has worked domestically and internationally with more than a dozen industries and is focused on brand marketing and the consumer experience. Her clients have included The Coca-Cola Company, Wal-Mart, P&G, The Gap Inc., Method, Toyota, Levi Strauss & Co., McDonald's, IBM, Hershey's, and Clorox. Currently, she is the Senior Director of Brand and Consumer Strategy in the Global Innovation Center at the VF Corporation. Etienne has been working in the field of design and strategy for the over fifteen years. The event will be taking place at the VF Outdoor campus located in Alameda, CA, about five minutes from Oakland Airport and is accessible by ferry and car.